Show them you're busy.
Before a homeowner calls a contractor, a lot of them check the company's Google profile or Facebook page. A page that hasn't posted since last spring makes people wonder if you're still in business. A page full of recent jobs, real crews and finished work shows them you are.
Most owners know this, but posting falls to the bottom of the list after a long day on site. We take it off your plate. We plan the posts, write them in your voice and put them up on a steady schedule, using photos from the jobs you're already doing. No stock photos of people who don't work for you.
Contractors and home-service businesses.
Trades where the work itself is the best advertising: before-and-after shots, new installs, clean job sites and the crew that did the work.
- Plumbing
- HVAC
- Roofing
- Electrical
- Remodeling
- General contractors
- Concrete
- Landscaping
- Lawn care
- Tree service
- Cleaning
- Pest control
- Garage doors
Serving Des Moines, West Des Moines, Ankeny, Urbandale, Johnston, Waukee, Clive, Altoona and the rest of central Iowa.
Three steps. No runaround.
We plan what to post
Recent jobs, seasonal reminders, your team and the services you want more of, mapped out ahead of time.
You send photos, we write
After each job, we send you a quick text reminder to snap a few photos. Send them over, and we pick the best ones and write the posts in your voice.
We post and keep watch
Posts go up on schedule. We check your pages every business day, flag new comments and messages, and help you reply. We judge it by the calls it brings, not the likes.
What you get.
- A posting plan, mapped out ahead of time
- Posts written in your voice
- Photos from your real jobs, picked and cropped
- Facebook posts plus matching Google posts
- Instagram, other platforms and short video can be added to your quote
- Accounts that stay in your name
- Alerts for new comments and messages
- Help writing replies
- A social summary in your monthly report
Works with the rest of your marketing.
Your Google listing. The same job photos can go on your Google Business Profile, so your listing and your social pages tell the same story about the work you do.
Your reviews. Good Google reviews make great posts. When a customer says something kind, we can turn it into a post, with your OK and the customer's first name only, so new visitors see it too.
Your ads. Posts and Facebook and Instagram ads do different jobs. Posts keep your page active and trusted. Ads put you in front of people ready to hire. When someone clicks an ad and checks your page, they find it up to date.
Your monthly report. Social is part of the same simple monthly report as everything else we run: what we posted, how people responded and calls and clicks we can track from your pages.
Every plan is quoted to fit your business, and you get the plan and the price in plain English on the call.
One local partner. Fast moves.
You work with one local partner in Des Moines. You tell us what you need, and it goes live fast, without weeks of meetings first.
You work directly with Mickey Housby, the owner, who spent 15 years in sales before starting Pulse Playbook.
- No account managers or handoffs
- No weeks of meetings before anything happens
- You talk to the owner, and changes go live fast
Social media questions, answered.
What does social media management include?
We plan and write Facebook posts plus matching Google posts, using photos from your real jobs. Instagram, other platforms and short video can be added to your quote. You also get alerts for new comments and messages, help with replies, and a short social summary in your monthly report.
Do I need to take the photos?
Photos from your real jobs work best, and a phone camera is fine. You or your crew snap a few on site and send them over. We pick the best ones, write the posts and handle the rest.
How often will you post?
Usually 1–3 posts a week, set in your quote. A page that posts regularly looks active, and that helps people trust you before they call.
How much does social media management cost?
Every plan is quoted to fit your business. You get the plan and the price in plain English on a short call, before anything starts.
Is this the same as Facebook ads?
No. Social media management keeps your own pages active with regular posts. Facebook and Instagram ads are paid placements aimed at people ready to hire. Many contractors use both, and we can run them together.
See where you're losing calls.
A free look at how your business shows up online compared to your top local competitors, and the top 3 fixes that would get your phone ringing more. No cost, no obligation.