What does AI automation do for a small business?
AI automation takes the repetitive office work that eats your evenings and lets software handle it. For a contractor, that usually means following up on estimates, reminding customers about appointments, answering the first questions on a new lead, sending job updates and asking for a review when the job is done.
We keep it practical. The automation handles the routine steps, and anything that needs judgment, like pricing, scope or an unhappy customer, comes to you. No big software project and no new system your team has to learn from scratch.
Trades and local businesses.
Owner-run trades and home-service businesses, and other local businesses that lose leads to slow follow-up. If you've ever found a quote request from last week you forgot to answer, start here.
- Plumbing
- HVAC
- Roofing
- Electrical
- Remodeling
- Landscaping
- Garage doors
- Concrete
Serving Des Moines, West Des Moines, Ankeny, Urbandale, Johnston, Waukee, Clive, Altoona and the rest of central Iowa.
Based in Des Moines and serving central Iowa.
Three steps. No runaround.
We map your week
A quick call to find the follow-ups and busywork that slip, from new leads to finished jobs.
We build the automations
Texts, emails and reminders written in your voice, connected to the tools you already use where possible.
It runs, we keep improving it
You see what's working, and we adjust the timing and wording as real customers respond.
What you get.
- New-lead instant reply and first questions
- Estimate and quote follow-up reminders
- Appointment confirmations and reminders
- On-the-way and job-update texts
- Review requests after every finished job
- Lead routing to the right person
- Simple pipeline so nothing slips
- Plain-English monthly summary
What we automate, and what stays human
Good to automate
First replies, reminders, follow-ups, scheduling questions, review requests and routine updates.
Stays with you
Pricing, scope changes, complaints and anything that needs a real decision.
Our rule
Automation should make you faster and more responsive, never make a customer feel ignored.
Small team. Fast moves.
We're a small, owner-run team in Des Moines. You tell us what you need, and it goes live fast, without weeks of meetings first.
You work directly with Mickey Housby, the owner, who spent 15 years in sales before starting Pulse Playbook.
- No account managers or handoffs
- No weeks of meetings before anything happens
- You talk to the owner, and changes go live fast
AI automation questions, answered.
How can AI help a small business?
Mostly by handling repetitive work fast: answering first questions, following up, reminding, routing leads and asking for reviews. That keeps leads warm and gives you time back.
What can be automated in a contractor business?
Missed-call text-back, new-lead replies, estimate follow-up, appointment reminders, on-the-way texts, review requests and simple reporting are the usual starting points.
Do I need new software?
Usually not. We start with what you already use and only add tools when they clearly help. We'll tell you on the call.
How long does it take to set up?
Simple automations, like review requests or estimate reminders, are usually set up in about a week. You get a real date on the call.
Will it sound like a robot?
No. We write every message with you so it sounds like your business, and we change it whenever you want.
What does an AI automation agency do?
It finds the repetitive steps in your business, builds automations for them and keeps them running. For us that means a local, owner-run team you can call, not a ticket system.
See where you're losing calls.
A free look at how your business shows up online compared to your top local competitors, and the top 3 fixes that would get your phone ringing more. No cost, no obligation.