What our SEO services cover.
Local SEO is everything that helps your business show up when people nearby search for what you do. It covers your Google Business Profile, the service and city pages on your website, consistent business details across the web, reviews, and the technical basics that help search engines understand your site.
More people now also ask AI tools like ChatGPT or Google's AI answers for recommendations. Those tools draw on the same signals: clear pages that explain what you do and where, consistent details and real reviews. We build for both.
Trades and local businesses.
Contractors and home-service businesses, and other local businesses in the Des Moines metro that want more calls from search without paying for every click.
- Plumbing
- HVAC
- Roofing
- Electrical
- Remodeling
- Landscaping
- Garage doors
- Concrete
Serving Des Moines, West Des Moines, Ankeny, Urbandale, Johnston, Waukee, Clive, Altoona and the rest of central Iowa.
Based in Des Moines and serving central Iowa.
Three steps. No runaround.
We find the gaps
How you show up today for your main services, what competitors do better and the fixes that matter most.
We fix the foundation
Service and area pages, Google Business Profile, business listings and technical cleanup.
We keep building
Steady improvements, new pages and reviews, with a plain-English monthly update on what changed.
What you get.
- Local search check for your main services
- Service pages and city pages
- Google Business Profile optimization
- Business listings and citation cleanup
- Technical fixes and page speed
- Structured data for Google and AI search
- Review strategy
- Monthly plain-English report
Small team. Fast moves.
We're a small, owner-run team in Des Moines. You tell us what you need, and it goes live fast, without weeks of meetings first.
You work directly with Mickey Housby, the owner, who spent 15 years in sales before starting Pulse Playbook.
- No account managers or handoffs
- No weeks of meetings before anything happens
- You talk to the owner, and changes go live fast
Local SEO questions, answered.
How long does SEO take to work?
It depends on your competition and starting point. Some fixes help within weeks, but most local SEO builds over a few months. We show you progress each month.
Can you guarantee a #1 ranking on Google?
No, and be careful with anyone who does. Nobody controls Google's results. What we can do is fix what's holding you back and keep improving the things Google looks at.
What's the difference between SEO and Google Ads?
Ads pay for a spot at the top while the budget runs. SEO earns visibility that keeps working without paying per click, but it takes longer to build.
What is SEO for AI search?
Making it easy for AI tools like ChatGPT and Google's AI answers to understand and recommend you: clear pages about your services and area, consistent business details, structured data and real reviews.
Do I need SEO if I already get referrals?
Referrals are great. But even referred customers often Google you before calling, and new customers find you through search. SEO helps both.
Do you do SEO for contractors specifically?
Yes. Trades and home services are our focus: plumbers, HVAC, roofers, electricians, remodelers and more.
See where you're losing calls.
A free look at how your business shows up online compared to your top local competitors, and the top 3 fixes that would get your phone ringing more. No cost, no obligation.