Why your Google Business Profile matters
When someone searches "plumber near me" or "roofer Des Moines", the map results at the top come from Google Business Profiles. For a lot of local businesses, that listing gets more attention than the website.
Google says local results depend on relevance, distance and prominence. We work on the parts you control: the right categories and services, accurate details that match your website, real photos, regular updates, steady reviews and replies, and a website that backs it all up.
Trades and local businesses.
Contractors and home-service businesses that serve customers in the Des Moines metro, and local shops and offices with a storefront. If your listing is half-finished, has the wrong category or hasn't been touched in months, start here.
- Plumbing
- HVAC
- Roofing
- Electrical
- Remodeling
- Landscaping
- Garage doors
- Concrete
Serving Des Moines, West Des Moines, Ankeny, Urbandale, Johnston, Waukee, Clive, Altoona and the rest of central Iowa.
Based in Des Moines and serving central Iowa.
Three steps. No runaround.
We check your listing
Categories, services, hours, photos, reviews and how you compare with the businesses showing above you.
We fix what's holding it back
Categories, services, descriptions and details cleaned up, with your name, address and phone matching everywhere.
We keep it active
Regular updates, photos, review replies and a simple monthly look at calls and direction requests.
What you get.
- Listing setup or verification help
- Primary and secondary category review
- Services, service areas and description
- Name, address and phone consistency checks
- Photo plan and uploads
- Regular Google posts and updates
- Review reply help
- Monthly calls, clicks and direction requests summary
Small team. Fast moves.
We're a small, owner-run team in Des Moines. You tell us what you need, and it goes live fast, without weeks of meetings first.
You work directly with Mickey Housby, the owner, who spent 15 years in sales before starting Pulse Playbook.
- No account managers or handoffs
- No weeks of meetings before anything happens
- You talk to the owner, and changes go live fast
Google Business Profile questions, answered.
How long does it take to rank higher on Google Maps?
It varies with your competition and where you start. Some fixes show up in a few weeks, and steady progress usually takes a few months. We don't promise a specific spot, because nobody controls Google's results.
How do I rank higher on Google Maps?
Pick the most accurate primary category, fill out every part of your profile, keep your details consistent across the web, add real photos, and earn a steady flow of genuine reviews that you reply to.
Does a Google Business Profile help SEO?
Yes. It's the main driver of local map results, and it works together with your website. A complete profile plus a strong website gives Google more reasons to show you.
Can you help if I don't have a storefront?
Yes. Service-area businesses can hide their address and list the cities they serve. We set that up the right way.
Will you need access to my account?
We ask to be added as a manager, so you always stay the owner of your listing.
What category should my business use?
The most specific one that matches your main service, like "Plumber" rather than "Contractor". Secondary categories cover the rest. We check what the top local results use.
See where you're losing calls.
A free look at how your business shows up online compared to your top local competitors, and the top 3 fixes that would get your phone ringing more. No cost, no obligation.